Margus Oidekivi
Over twenty years in sales. Builds relations like coffee builds stamina. GTM chaos under control.
Profile
Sales and business development lead with 20+ years of experience scaling products, building international partnerships, and driving GTM execution. Proven track record in fintech and edtech with a recent focus on leading business development for digital platforms. Adept at turning complex products into compelling narratives, building trust with partners, and structuring growth funnels. Currently transitioning expertise into crypto and DeFi markets to bridge innovative infrastructure with real adoption.
Experience
Schoolify (remote / Estonia)
Business Development Manager | 2021 – Present- Scaled digital education platform sales and partnerships across Europe.
- Expanded international B2B client base and delivered measurable growth in ARR.
- Negotiated high‑value contracts and managed long‑cycle enterprise sales.
- Directed fundraising activities and GTM strategy, aligning product vision with market demand.
HEIMEX (Poland & Estonia)
Business Development Manager | 2019 – 2021- Built and executed business development and client acquisition strategies.
- Drove revenue growth by opening new sales channels and partnerships.
- Coordinated business support functions across markets.
Earlier Roles (2000 – 2019)
- Senior sales and business development roles across multiple industries.
- Key account management, pipeline building, and international expansion.
- Consistent track record of exceeding targets and leading teams through complex deal cycles.
Education
International Business – TalTech (Tallinn University of Technology)
Skills
Sales & Partnerships
B2B Sales StrategyEnterprise SalesKey Account ManagementPipeline BuildingCRMForecastingNegotiationGTM StrategyMarket ExpansionPartnership Development
Crypto & DeFi GTM
Ecosystem PartnershipsDeFi Product PositioningToken GTMIncentive StructuresCommunity GrowthInvestor Relations
Business Development
FundraisingInvestor PitchesStakeholder ManagementCross‑Border Market EntryContract NegotiationSales EnablementPricing Strategy
Other
Leadership & Team BuildingPublic SpeakingStrategic Planning